Do you have a question about images? Browse the questions below.

What is image optimisation?

When placing your order, you can select the OPT option (automatic image optimisation). This automatically enhances your photos by adjusting colour, brightness and contrast.

At many print labs, optimisation is enabled by default. At Profotonet, it isn’t — we leave that choice to you, as many photographers prefer to fine-tune their images themselves. Have you already edited your photos and calibrated your screen properly? Then we recommend leaving this option turned off.

Tip: Read our article My print is too dark for helpful tips on assessing your photos correctly.

When is optimisation applied?
Optimisation is only applied if you select the “Optimisation” option in the filters or settings. When enabled, you’ll see a preview in your design showing approximately how your photo will look with optimisation.

How much will my photo change?
This varies per image and can’t be predicted with complete certainty. In most cases, colours are refreshed, brightness is improved and contrast is enhanced — subtle, but noticeable.